Recently, the 136th China Import and Export Fair (Canton Fair) grandly kicked off at the Guangzhou Pazhou International Exhibition Center. He'nan Qihang Hutong Trading Co., Ltd. formed a professional 10-person exhibition team and participated in the fair with core export products including new cars, used cars, and auto parts. Foreign clients kept coming to the booth, successfully building a bridge for communication with global buyers.
To ensure a good exhibition effect, the company attached great importance to this fair. It carefully selected 10 backbones from business, technology, foreign trade and other departments to form the team, covering foreign trade specialists, product consultants, technical support staff and translators, thus building a full-process service team.
The team started preparation work one month in advance: they sorted out product manuals according to the needs of international clients, customized multilingual introduction materials in Chinese, English, Arabic and other languages, and also brought auto parts samples and high-definition display videos of new cars, laying a solid foundation for efficient on-site communication.
During the fair, the company's booth was always crowded with people, becoming one of the "popular booths" in the exhibition hall. Foreign clients from Southeast Asia, the Middle East and Europe stopped by one after another and raised inquiries about core product issues: "What are the export inspection standards for this used car?" "Can the supply cycle of auto parts be shortened to 30 days?" In the face of these questions, translators conducted real-time simultaneous communication, while product consultants intuitively explained product advantages through sample displays and data charts, creating a warm and orderly negotiation atmosphere.
After in-depth understanding, many clients filled out the intention cooperation registration form on the spot, and some even made appointments to visit the company's Zhengzhou headquarters for on-site inspection after the fair.
