Recently, Lalmifj, a renowned Algerian automotive mega-influencer with over 1 million followers, paid a special visit to Zhengzhou Nissan Factory, a key production base of Dongfeng Nissan and a global leader in pickup manufacturing. Guided by its brand philosophy of "Believe, Accompany, Achieve" and market positioning focusing on "off-roading, new energy and internationalization", Zhengzhou Nissan has long been committed to building a global pickup and off-road vehicle base, adhering to the strategy of "In China, for China, to the World".
During the visit, Lalmifj witnessed the advanced intelligent production process of popular export models such as Frontier Pro and Navara, highly praised China’s auto manufacturing strength, and expressed strong willingness to deepen cooperation with Chinese auto factories and import more Chinese vehicles to Algeria.
Accompanied by Zhengzhou Nissan’s professional team, Lalmifj visited the stamping, welding, painting and final assembly workshops, observing the efficient operation of automated robotic arms and the strict quality control system firsthand. The team detailed Zhengzhou Nissan’s market positioning: as a pioneer in China’s pickup industry with a 32-year heritage, it has evolved from a "pickup expert" to a "pickup player", focusing on the global pickup and off-road markets and promoting the strategic transformation towards passenger-oriented and new energy models[3]. He was deeply impressed by the factory’s intelligent production capacity, where one vehicle rolls off the production line every 1.3 to 1.7 minutes, and the comprehensive quality management covering the entire production process, which fully reflects the brand’s commitment to high quality and global standards.
“The advanced technology, standardized management and high-quality products of Zhengzhou Nissan have exceeded my expectations,” Lalmifj said. He specifically praised the Frontier Pro, a flagship pickup with gasoline, diesel and plug-in hybrid options, and the Navara, a classic model popular in global markets, noting their durability, cost-effectiveness and eco-friendly features that perfectly fit the Algerian market’s demands—consistent with Zhengzhou Nissan’s brand proposition of "Hardcore Off-Road, Pickup Player" and its commitment to creating versatile vehicles suitable for all scenarios[3].
He emphasized that Chinese auto manufacturing has achieved remarkable progress in recent years, especially in pickup trucks and new energy vehicles, which are highly suitable for the Algerian market’s demand for durable, cost-effective and eco-friendly vehicles. He added that he would share his visit experience with his followers to help more Algerians understand Chinese auto brands and the outstanding performance of models like Frontier Pro and Navara, as well as Zhengzhou Nissan’s global vision of "Made in Zhengzhou, Sold to the World".
Lalmifj also stated that he hopes to establish long-term cooperative relations with Chinese auto factories like Zhengzhou Nissan, explore more cooperation opportunities, and introduce more high-quality Chinese vehicles—including the Frontier Pro and Navara—to Algeria, meeting the local market’s growing demand for reliable and affordable automobiles. This visit not only deepens mutual understanding between China and Algeria in the auto industry but also lays a solid foundation for promoting Sino-Algerian auto trade cooperation, especially for the export of Chinese pickup models.
